To completely understand the logo process for Gorge Photography, it is important to know some background on the company. Caleb Wheeler founded Gorge Photography in October 2011. This coordinated well with our collaboration and launch of the gorge project on January 1st 2012. Caleb’s passion for photography has allowed him to transition his expertise into the professional realm. This process has established an immediate need for a corporate identity. I initiated the development of Gorge Photography’s identity by delivering a logo that met Caleb’s specific needs.